Get ready for a blast from the past at Talladega — Ryan Ellis is bringing a stunning throwback paint scheme to the track, and it’s all thanks to Tablo TV! But here’s where it gets controversial: Is nostalgia the secret sauce that can make racing sponsorships truly unforgettable? Tablo TV’s partnership with Ellis and DGM Racing introduces the 'Tablo-Dega' Chevrolet for the upcoming United Rentals 250 NASCAR Xfinity Series race at the legendary Talladega Superspeedway. This retro-inspired livery isn’t just about looks—it’s a nod to the golden era of free broadcast television, perfectly aligning with Tablo TV’s mission to provide classic movies, shows, and live sports without any monthly fees or subscriptions.
Tablo TV has been rewriting the playbook on race track sponsorships, delivering creative, memorable campaigns that fans love. Remember their Broadway-themed car lighting up Nashville or the football-themed design in Kansas City? Now, they're taking that same innovative spirit to Talladega, celebrating the timeless charm of movies and the thrill of free, live TV.
What makes Tablo TV truly stand out is how it reinvents access to television. It bridges the gap between old-school broadcast TV and today’s streaming habits by offering users live and local content like news, sports, and weather, coupled with an easy-to-use DVR that lets you watch, pause, and record—all without the hassle of subscription fees.
Alicia Hackett, Tablo TV’s VP of Platform Sales and Partnerships, sums it up perfectly: “Talladega is a place like no other, full of passionate fans, camping traditions, tailgates, and jaw-dropping on-track action. Our classic movie-themed car reflects not only the nostalgia that many of us cherish but also the vital role local broadcasts play in connecting communities. We’re thrilled to add another layer of excitement to the Talladega experience and bring fans closer to the movies, shows, and live sports they enjoy. Plus, with our in-car camera aboard the Tablo-Dega Chevrolet, fans get an immersive front-row view of the Playoff Race.”
Ryan Ellis himself is pumped about returning to a track where he’s proven strong performance. With his 9th place qualifying this April and third Top 16 finish at this iconic superspeedway, Ellis knows Talladega is a place for memorable moments. He shares, “Talladega is synonymous with incredible moments and standout personalities. Tablo’s ‘Tablo-Dega’ car captures that spirit perfectly. They’ve brought some really fun ideas to racing, and this throwback design is a great example. I hope we can push forward on the track and deliver a finish every bit as exciting as this car looks.”
What really makes Tablo TV a game changer is the simplicity and affordability it offers. For a one-time device purchase around $100, plus an antenna and internet access, fans can tap into a vast world of live, local broadcast content—including racing events, classic shows, and movies—all through the free Tablo TV app. Families can stream on multiple devices simultaneously, so while one room watches the race, another can enjoy a favorite film. It’s an entertainment solution that’s both straightforward and economical, restoring free access to the programs Americans love.
But here’s the kicker: In an era dominated by streaming subscriptions, is Tablo TV’s throwback approach a sign of a brewing shift back to free broadcast content? Are viewers ready to cut the cord and embrace a simpler, no-subscription model? We invite you to weigh in—do you see this as a smart move, or are subscription services here to stay? Share your thoughts and join the conversation below!
— DGM Racing —
